The idea of bringing back classic models with electric powertrains is becoming increasingly common as automakers seek to combine nostalgia with modern, eco-friendly technology. While it’s an enticing concept, the decision to revive a specific model often depends on various factors, including market demand, manufacturing feasibility, and the brand’s overall strategy.
Mazda, like many other automakers, is undoubtedly aware of the growing popularity of electric vehicles (EVs) and the shift towards cleaner, sustainable transportation. However, whether or not Mazda decides to bring back the Mazda 6 with an electric powertrain would depend on a range of considerations, including consumer demand for electric sedans, the availability of suitable EV platforms or architectures within Mazda’s portfolio, and the company’s broader strategic goals.
Indeed, transforming the Mazda 6 into an electric vehicle (EV) could potentially revive its presence in the American market. Given the current market dynamics and Mazda’s sales performance, this strategic shift may prove to be pivotal for the company’s future. Consequently, we’ve chosen to explore this intriguing possibility in more detail.
Mazda 6 EV – Breathing Life into the Sedan Segment
Mazda is poised to enter the electric vehicle (EV) arena with the Mazda 6 EV, a move that not only aligns with the global shift toward electric mobility but also holds the potential to revive the fading sedan category.
In an automotive landscape increasingly dominated by large crossovers and pickup trucks, the traditional sedan segment has witnessed a decline in popularity, particularly in North America. However, the Mazda 6 EV seems tailored to cater to a niche of enthusiasts who still appreciate the classic and sensible styling of sedans.
While many automakers have gravitated toward boxy SUVs and crossovers to meet the growing demand for these vehicles, the Tesla Model 3 serves as a compelling example of a successful electric sedan. Despite its imperfections, the Model 3 ranks as the second-best-selling vehicle worldwide, closely trailing the Model Y. Recent refinements have enhanced its interior quality and exterior aesthetics.
However, Mazda’s Kodo Design philosophy could potentially inject a breath of fresh air into the industry. While it may not dethrone the Model 3 in terms of market share, the Mazda 6 EV could establish itself as a formidable contender. Apart from Tesla, the only serious competition in this segment includes the Volkswagen ID.7 and the Hyundai Ioniq 6, making Mazda’s aspirations within reach.
The Mazda 6 EV represents more than just a foray into electric mobility; it signifies a potential resurgence of the sedan category, appealing to those who value timeless styling and a sensible approach to transportation.
A Resilient Sedan Celebrates its 20th Anniversary
While the Mazda 6 has bid farewell to North America, it continues to thrive in other parts of the world. In fact, this iconic sedan is poised to embark on its third generation, marking a significant milestone of 20 years since its inception.
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Although global sales figures may have experienced a dip, the Mazda 6, known as the Atenza in certain regions, maintains a strong and dedicated following, particularly in Asia. Notably, in China, this sedan managed to find 19,502 eager buyers in 2021, according to data from CarSalesBase.
Power and Performance – A Glimpse at the 2021 Mazda 6 Turbo
The 2021 Mazda 6 Turbo boasts impressive power and performance attributes, making it a standout choice for enthusiasts:
- Engine: 2.5-liter, in-line four
- Power: 250 horsepower
- Torque: 320 pound-feet
- Drivetrain: Front-wheel drive
- Transmission: 6-speed automatic
- Acceleration (0-60 mph): 6.1 seconds
- Top Speed: 149 mph
As the Mazda 6 enters its next chapter, it continues to captivate drivers worldwide with its timeless appeal and a legacy that spans two decades.
The Future of the Mazda 6 Could Be Electric, and China Could Be the Key
While the recent sales figures for the Mazda 6 show a decline, particularly in North America, there’s still reason for optimism. The Chinese market, in particular, presents a substantial opportunity, as it accounts for a significant portion of global electric vehicle (EV) sales. In 2021, the Mazda 6, known as the Atenza in certain regions, found 19,502 buyers in China, indicating a robust demand for this sedan.
To further boost its prospects, the Mazda 6 could consider making the transition to an all-electric model, aligning with the growing popularity of EVs in China. The Chinese market currently constitutes one-third of worldwide EV sales, making it a ripe market with a receptive clientele. As an important note, Mazda shares a partnership with Toyota, a company deeply invested in solid-state batteries (SSBs). Toyota recently secured substantial government subsidies totaling $850 million to advance its SSB technology.
The potential of Toyota’s SSBs is remarkable, with projected ranges of 750 to 1,000 miles—an achievement that surpasses even the formidable Lucid Air, currently leading the market with 510 miles of range. Should Mazda adopt this groundbreaking technology, flagship models like the Mazda 6 could serve as ideal showcases for this innovation, ushering in an electrifying future for this enduring sedan.
Mazda’s Urgent Need for a Flagship EV for Overcoming Competition in the E-Segment
Mazda finds itself at a pivotal crossroads, urgently requiring a flagship electric vehicle (EV) to propel the brand into the thriving e-segment. In an industry brimming with nimble newcomers boasting groundbreaking specs, Mazda’s late entry has cost it valuable ground. Competitors like Fisker are on the verge of unveiling the 2024 Ronin GT, capable of an astonishing 0-60 mph sprint in just two seconds and offering an impressive 600 miles of range. In stark contrast, Mazda introduced the MX-30, an all-electric crossover with a range of just 100 miles on a full charge—a modest offering that struggles to capture the spotlight.
Despite the underwhelming sales figures and the unfortunate timing, Mazda is resolute in its commitment to fully electrify its lineup by 2030. Transforming one of its standout models, the Mazda 6, into an EV could serve as a promising initial step. In recent years, legacy automakers that failed to adapt to the EV revolution have faced significant challenges. Brands like Alfa Romeo, Maserati, and Rolls-Royce are all diligently preparing their entry into the e-segment, recognizing the changing tide. On the flip side, manufacturers that lag behind, such as Chrysler, grapple with staying relevant.
Mazda faces a similar precipice, as evidenced by a concerning 40 percent sales decline in China, a 25 percent dip in Europe, and an 18 percent reduction in the United States in 2022. Embracing electrification and seizing the opportunity to electrify the Mazda 6 could prove vital in safeguarding the brand’s future in an evolving automotive landscape.
Mazda 6’s Farewell Act in the US: The Carbon Edition
In its final act on American soil, the Mazda 6 made a stylish departure with the special Carbon Edition. This unique variant combined all the premium features of the Grand Touring Reserve trim with distinctive touches that set it apart. The Carbon Edition sported a Polymetal Gray paint color, sleek black exterior accents, dark 19-inch wheels, black trim pieces, and eye-catching red leather upholstery.
Starting at an MSRP of $33,945, the Carbon Edition commanded a place at the higher end of the price spectrum. Under its hood roared an engine that delivered 227 horsepower and 310 pound-feet of torque, propelling it from 0 to 60 mph in a brisk 6.1 seconds. In contrast, the Mazda 6 Sport variant, with an introductory price of $25,470, offered 187 horsepower and 186 pound-feet of torque.
As Mazda sets its sights on electrification, an all-electric Mazda 6 would likely enter the market with a competitive price point, vying for attention alongside formidable contenders such as the Hyundai Ioniq 6 and the intriguing Volkswagen ID.7—a compelling fusion of hatchback and sedan design elements. The transition to electrification opens exciting possibilities for the beloved Mazda 6 in a rapidly evolving automotive landscape.
Transitioning to an electric powertrain holds the promise of significantly enhanced performance for the Mazda 6, amplifying its already impressive pedigree. With an electric propulsion system, the Mazda 6 EV could potentially achieve acceleration times from 0 to 60 mph in the range of four to three seconds, coupled with a substantial boost in horsepower and torque.
To truly assert its position in the electric vehicle (EV) market, the Mazda 6 EV should aim for a competitive EPA-rated range, ideally exceeding 300–350 miles on a single charge. While these performance and range aspirations are speculative at this stage, they ignite anticipation and optimism for the future of the Mazda 6 as it undergoes a transformation in the era of electrification. Until official details emerge, enthusiasts and prospective buyers can only await further developments with eager anticipation.
