Identity and access management specialist Okta has introduced its new Elevate partner program, which aims to create more opportunities and accelerate growth for partners.
The Okta Elevate program, launching April 3, features simplified offer registration, a broader range of specializations, a flexible tiering structure, and a new partner identification model.
The initiative has been designed to better address the digital identity market, which Okta estimates is worth around $80 billion. With these changes, the company is repositioning itself to serve a broader range of partner types, including systems integrators, MSPs, technology associations, and cloud service providers.
“Partners want to work with Okta, but every partner is different,” said Warwick Lawson-Syer, director of regional alliances at Okta. “Okta Elevate celebrates this individuality, the potential of identity and resets the foundations of how we work with our community of partners in the UK and across Europe.
“From specialization to recognition, Okta Elevate enables each and every partner to showcase their expertise and deliver the Okta experience to customers.”
Elevate's new structure introduces four levels for partners to advance, with the entry-level Elevate providing a gateway to the Amplify, Ascend, and Apex levels of the program.
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This framework allows partners to advance in meeting income and specialization requirements, opening access to various benefits, including new training and tools, market development funds, as well as partner advisory councils.
A new partner credentialing model also introduces digital badges as a primary way for customers to identify capabilities that partners provide on behalf of Okta. For example, partners can showcase their expertise as technology champions, public sector experts, or managed services providers.
Okta partners will now also have specializations to showcase their product capabilities, while simplified offer registration aims to provide better rewards for finding new customers.
Bill Hustad, Okta's senior vice president of global partners and alliances, said the company reached a stage in its growth that required a rethink of its partner strategy.
“We need to recognize and reward partners for the full spectrum of value they can offer our customers and Okta, from finding, developing and influencing to delivering, managing and transacting,” he explained. “The more such moves a partner offers, the more value they provide to Okta and our mutual customers.”
He added: “Our partner strategy will revolve around recognizing and rewarding our partners for adopting the motions that matter. The good news is that our partner ecosystem is already evolving and many of them are actively developing a wide range of capabilities.”
