Prices, alternatives, advantages and disadvantages

Table of Contents Toggle Odoo CRM Quick Facts Our star rating: 4.08/5 Prices: Free for one app; starts at $31.10 per user per month billed annually Key Features: Intelligent automated actions. Scoring and segmentation of leads. Lead generation from social media platforms. Self-service customer portal. VoIP integration. Dynamic dashboards and reports.

Odoo CRM is an open source customer relationship management platform with robust tools for lead scoring and tracking, sales forecasting, and activity tracking. The self-hosted or cloud version of Odoo CRM is free, making it ideal for organizations with multiple locations that need a cost-effective solution without on-premises installation.

While Odoo CRM is free, paid subscriptions unlock functionality such as accounting and sales. Additionally, it is exclusive to other Odoo applications, which can be limiting for companies that already have systems.

Odoo Pricing

Odoo CRM is free if you only use its app. An additional application will automatically be a premium paid. You can try any app for free for 15 days before needing to upgrade to a paid plan.

Odoo has two paid plans, billable monthly or annually:

• Standard: $31.10 per user, per month, billed annually; or $38.90 per user, per month; Unlimited cloud apps (self-hosted).
• Habit: $46.70 per user, per month, billed annually; or $58.40 per user, per month; Unlimited cloud and local applications.

The main difference between the paid plans is the ability to host Odoo on your premises and create custom modules under the Custom plan.

For the first year of subscription, Odoo offers a discount with the following prices:

• Standard: 24.90 per user, per month, billed annually; or $31.10 per user, per month.
• Habit: $37.40 per user, per month, billed annually; or $46.80 per user, per month.

SEE: Read our detailed Odoo review to learn more about its platform and pricing.

Key Features of Odoo CRM

Intelligent automation

Organizations can configure intelligent automated actions in their dashboards to enable triggers based on specific conditions. Routine tasks can be automated (Figure A), such as updating lead status or sending follow-up emails.

Predictive lead scoring and segmentation

Odoo CRM allows organizations to assign leads based on the probability of a conversion. Predictive lead scoring is based on historical data from opportunities or open opportunities, but can be customized in settings (Figure B) depending on the quality of the phone and email. This is not present in most open source CRM platforms I have reviewed.

Lead generation from social networks

Odoo CRM allows you to add social media accounts as broadcasts to a user's home dashboard. Once a stream is added, social posts can be viewed on the platform and clicking a comment on any social post can create a lead (Figure C). This feature is part of the Odoo CRM free plan, which is considered a premium feature (paid add-on) with other major CRM platforms.

SEE: Learn what a social CRM is and why it should be on your radar.

Self-service customer portal

Odoo CRM provides a customer portal where customers can access relevant data and communicate with the organization. Companies can also request signatures (Figure D) and platform documents. This feature is not always present in other CRM applications.

Advantages of Odoo CRM

Intuitive user interface

I signed up for a free plan to explore and test the interface and features of Odoo CRM. I found its control panel intuitive and it was easy to navigate between functions. Its channel management view provides an easy-to-digest view with a detailed section when clicking on each contact. User reviews on third-party websites share the same sentiment.

Robust lead and pipeline management features

Odoo CRM allows users to identify sales-ready leads. In the pipeline view, users can also see customer details and activities immediately.

Extensive community resources and tutorials.

There are a lot of community resources available for Odoo CRM. Odoo provides its documentation and has an active community of users on its forum. There are many tutorials on the software available online.

Cons of Odoo CRM

Free plan limited to one app

While Odoo CRM is technically free, you are only allowed to use one app on a free plan. If you need additional features like accounting, sales automation, and project management, you'll need a paid plan.

The integrations are exclusive to Odoo applications.

Odoo CRM is limited to other Odoo apps for integrations. While Odoo's apps are extensive (72 apps at the time of writing), they pale in comparison to other CRM software, which has hundreds of third-party integrations available.

Steep learning curve and poor support

As an open source CRM, Odoo CRM is expected to have a slight learning curve. However, feedback from real-world users of third-party sites mentions challenges with initial setup and a lack of helpful support from their customer support team, even with the use of Success Packs (paid customization packages). and premium support plans.

Alternatives to Odoo CRM

While Odoo CRM allows unlimited customization, it may not be suitable for organizations that lack the knowledge to configure individual functions. Additionally, Odoo CRM can only integrate with other Odoo applications, which can be limiting.

As such, there are other top CRM software for small businesses like Freshsales and those that offer free limited versions of their robust features, like HubSpot CRM. SuiteCRM, our top pick for open source CRM software, may also be a good alternative.

Software	CRM Odoo	fresh sales	HubSpot CRM	SuiteCRM
Predictive lead scoring and segmentation	Yeah	Yeah	No	Yes, but as a complement.
Workflow automations	Yeah	Yes, only paid levels	Yeah	Yeah
AI-powered features	Yeah	Yeah	Yeah	No
Mobile Compatible	Yeah	Yeah	Yeah	Yeah
Free Tier	Yeah	Yeah	Yeah	Yeah
Starting price*	$8.95 per user per month	$9 per user per month	$20 per user per month	£100 ($126.45) per month

*Pricing is based on annual billing subscriptions.

fresh sales

Freshsales allows companies to collaborate seamlessly between sales, marketing and support departments. Its greatest strength is its artificial intelligence-powered tools, which allow companies to create personalized channels. For example, its Freddy AI tool runs campaigns that generate, qualify, segment, and track inbound leads.

SEE: For a full breakdown, check out our independent Freshsales review.

HubSpotCRM

While HubSpot CRM is not open source, it provides free, robust tools and easy-to-develop integrations for up to 2,500 users. Its customized processes and activity tracking provide room to scale to fit any company's sales and customer management needs. However, keep in mind that customization is limited compared to Odoo CRM.

SEE: Read our full HubSpot CRM review for a full breakdown of its offerings.

SuiteCRM

Like Odoo CRM, SuiteCRM's all-in-one open source platform supports customizable features like case management and workflows. However, unlike Odoo CRM, which only allows self-hosted or cloud options on the free plan unless you upgrade to the paid tier, SuiteCRM offers downloadable and cloud-hosted options.

SEE: For more information, check out this full SuiteCRM review.

Review methodology

To evaluate the software, I signed up for a free plan, consulted online resources, considered real user feedback, and watched online video tutorials. I also used our internal rubric to get a quantitative score on how Odoo CRM compares to other CRM software. Our rubric evaluates the key features of the best CRM software for business, such as cost, core features, customizations, integrations, ease of use, and customer support.

The following is the breakdown of the criteria used to rate Odoo CRM:

• Cost: It weighted 25% of the total score.
• Main features: It weighted 25% of the total score.
• Advanced offers: It weighted 20% of the total score.
• Customer Support: It weighted 10% of the total score.
• Technological features: It weighted 10% of the total score.
• Reports and analysis: It weighted 10% of the total score.