In a significant development for digital content creators, the messaging app Telegram has announced a new revenue sharing model that promises to monetize the large audience of its streaming channels.
What happened: the catalyst for change
Starting next month, a structured financial reward system will be introduced, marking a fundamental change in the way creators are compensated for their work on the platform, according to an update from Telegram.
With over a billion views generated monthly on the platform, Telegram has identified a lucrative opportunity for channel owners to financially benefit from their content.
Its decision to open its advertising platform to advertisers in almost one hundred new countries marks a turning point for channel owners around the world.
With this expansion, creators will receive 50% of the revenue generated by ads shown on their channels. This measure not only incentivizes content creation, but also ensures that creators receive direct compensation for their contributions to the platform's vitality and user engagement.
To speed up the process of payments and withdrawals of ads, Telegram has chosen to use the TON TONS/USD block chain.
This approach reflects the platform's previous success with selling Telegram usernames on Fragment, where transactions were made using Toncoin. By adopting this method for ad revenue transactions, Telegram aims to offer a fast, secure and efficient payment system for its large community of content creators.
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Why it matters: the impact on the creator economy
This strategic pivot by Telegram means an important advance in the creator economy, particularly in the field of social networks and messaging platforms.
By leveraging the TON blockchain for transactions, Telegram not only improves the security and speed of payments, but also fosters a more integrated ecosystem where creators can reinvest in their channels or withdraw money with ease. This revenue sharing model and the use of cryptocurrencies for transactions could set a precedent for other platforms, highlighting the growing intersection between social media and blockchain technology.
What's next: the future of content monetization on Telegram
This initiative not only empowers creators financially, but also encourages the production of quality content, driving further growth and engagement on Telegram.
With the integration of the TON blockchain, Telegram is positioning itself at the forefront of the digital economy, offering a glimpse into the future of content monetization and the role of cryptocurrencies in facilitating these transactions.
Price action: At the time of writing, TON was trading at $2.70, up 24.3% in the last 24 hours. according to Benzinga Pro.
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