After a brief hiatus from the American market, Toyota is poised to make a powerful return with the Prado-based J250-generation Land Cruiser set to debut in the 2024 model year. While Toyota already offers a diverse array of crossovers, trucks, and SUVs in the US, only one bears the iconic Land Cruiser nameplate. However, recent developments at the Japan Mobility Show suggest that the Land Cruiser lineup might soon witness an electrifying transformation.
Meet the Land Cruiser Se, a three-row electric SUV that defies the traditional Land Cruiser aesthetic. Although specific details remain elusive, Toyota’s press release highlights the vehicle’s monocoque construction and the inherent quietness attributed to electric propulsion. Beyond these insights, the rest of the Land Cruiser Se’s attributes are left for us to decipher from the accompanying photos.
It’s worth noting that, although the side mirror-free Land Cruiser Se may appear as a concept, Toyota’s global press release intriguingly omits the term “concept.” While it might seem improbable for Toyota to unveil a production model amidst a press release featuring a variety of products, spanning from full-fledged truck concepts to a steering wheel concept, the prospect of a production-ready Land Cruiser Se arriving sooner than expected cannot be dismissed. Even though the Land Cruiser branding might appear to diverge from the typical American Land Cruiser market, a Toyota luxury EV could emerge as a formidable contender against the likes of the Rivian R1S, Mercedes EQS SUV, and Lucid Gravity.
Intriguingly, the Land Cruiser Se is set to revolutionize the SUV landscape, setting new standards in electrified luxury. With Toyota’s commitment to innovation, it’s no surprise that this flagship electric SUV has captured the attention of enthusiasts and industry experts alike. Stay tuned for more updates as we delve into the electrifying transformation of the Land Cruiser legacy.
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